Landing Page Optimization

Increase Conversion Rates With Landing Page Optimization

You should know that millions of dollars have been spent on landing page design and optimization techniques. The optimization includes everything from the colors used to text size to image placement–and that's just the tip of the iceberg.

Some tests have even tracked eye movements of visitors while viewing landing pages. This test shows exactly where visitors are looking on your page.

Typically these techniques are used over a given length of time to test which landing page design works best.

For example, you may use an image of a dog on your landing page for one month. For the next month, you might remove the dog picture completely.

At the end of the 2nd month, you'll compare how many sales were made in each month. If you're landing page made more sales (had a better conversion rate) in the first month, then you'll want to keep the picture of the dog.

It has been proven that visitors are very sensitive to the smallest details of landing pages. This means that your landing pages need to be "optimized" to produce the highest number of sales possible.

Every element on the page may have an effect on your conversion rates.

Some Simple Landing Page Optimization Tips

The landing page and the ad must be the exact same topic. If you click on an ad for dog food, you'll expect to be taken to a page about dog food, not how to train your dog. Your visitors want what your ad promises so give it to them.
Even better, make the heading of your landing page the same as your ad. If your ad says "click here for the #1 way to train your dog," your landing page should say, in a larger text, "the #1 way to train your dog"
Make the landing page an extension of the advertisement. Think of your ad as a very short intro to your landing page. The landing page is your chance to help sell the product.
Landing pages are the perfect place to list the emotional benefits of your product. People buy on emotion not features. For example, middle aged men don't buy sports cars because the car is very fast. They buy sports cars because they want to "feel younger" or "impress their friends". You'll be surprised at how many different types of products can use "impress your friends" to increase it's sales.
Include a "Call to Action." This just means you've got to ask for the sale by using "click here to order" or "order now" on the landing page. Test which words get the most sales–and YES, the words you use will have an effect on the number of sales.

Related Articles:

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Search Engine Optimization For Landing Pages: Boost traffic to your landing pages with search engine optimization

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